Our current master distiller, known as the "Global Ambassador", explained Jim Beam® to new markets and upholds the family traditions as master distiller, storyteller and innovative kentucky bourbon.

Jim Beam's daughter Margaret married into the Noe family, and a new name was brought into the Beam family tree. Her son, Booker Noe II, who was larger than life, became known as "The innovator", revitalizing the declining bourbon category with his legendary Small Batch Bourbon Collection®.

Known as "The Businessman", T.Jermiah Beam introduced Jim Beam® Bourbon to the globe, setting the stage for it to become the world's best selling bourbon under his watch.

At the age of 69 after prohibition ended, the man known as "The Colonel and The Legend" brought the brand back to life by rebuilding the distillery in Clermont in 120 days. He unveiled Jim Beam® shortly thereafter. It's been the world's No.1 bourbon ever since.

Known as "The Pioneer", purveyor of the famous Old Tub®, David enlarged the distillery, positioning it for future growth.

The success story of Jim Beam® began when our founder, Jacob Beam, son of a German immigrant, started selling the corn-whiskey recipe created by his father. He sold his first barrel of Old Jake Beam in 1795, a milestone for today's #1 bourbon.