A woman in sunglasses joyfully waves from a car while a person nearby holds a checkered flag, signaling excitement and celebration.

CRUISING THROUGH AUSTIN, ONE PEDICAB AT A TIME

In October 2025, we teamed up with the Cadillac Formula 1® Team to bring something special to the Austin Grand Prix ahead of entering the grid in 2026. Ten pedicabs, decked out in Jim Beam style, cruised the streets giving citygoers and F1 fans alike free rides around the city. It wasn’t just about getting fans there — it was about getting them there safely and responsibly.

Austin brought the speed, and we brought the rides (even the drivers dressed for the occasion!). Because at Jim Beam, we believe good times are Best Enjoyed Together — and always Best Enjoyed Responsibly.