What bourbons are considered premium?

Premium bourbons are typically shaped by more time, more barrel influence, or a more deliberate production approach. That can mean extended aging, hand-selected barrels, or finishing techniques that build greater depth and character. The result is a bourbon with a fuller, more distinctive profile in the glass.

Does Jim Beam make high-end bourbon?

Yes. Jim Beam offers a premium bourbon selection for drinkers looking for a deeper, more distinctive side of the brand. With expressions like Black, Double Oak, Devil’s Cut, and Single Barrel, the collection shows how Jim Beam takes its bourbon tradition further through more developed flavor and stronger barrel character.

Where are Jim Beam premium bourbons made?

Jim Beam premium bourbons are crafted at our Clermont Distillery in Kentucky. That’s where generations of bourbon-making know-how come together to create expressions like Black, Devil’s Cut, and the rest of our premium selection.

Are there exclusive bottles at the distillery?

A visit to the Jim Beam distillery can offer more than a closer look at how our bourbon is made — it can also be a chance to discover special releases and limited-edition bourbons. Selection may vary, but for those looking to explore more distinctive expressions, our limited editions are a great place to start.

Is premium bourbon a good gift?

Premium bourbon makes a great gift for bourbon lovers who appreciate deeper flavor and real craftsmanship. It’s the kind of bottle that feels thoughtful from the start — easy to give, memorable to receive, and well suited to moments worth slowing down for.

Flavors

Jim Beam Red Stag

Name: Jim Beam Red Stag
Brand: jim beam
SKU: ITGAM

Red Stag whiskey brings bold black cherry flavor to the smooth bourbon character of Jim Beam. Rich, fruity, and just the right amount of sweet, it delivers dark cherry notes with a warm, smooth finish. Easy to enjoy over ice, with cola, or mixed into a refreshing iced tea and lemonade cocktail.

Jim Beam Red Stag

A TASTE THAT CAN’T BE TAMED.

Explore the tasting notes

AROMA

Black cherry with vanilla and light oak.

FLAVOR

Balance of vanilla, oak, caramel, and black cherry notes.

Finish

Smooth and warm with lingering cherry sweetness.

What is Red Stag Whiskey?

Jim Beam Cherry is a wildly delicious combination of black cherry liqueur infused with Kentucky Straight Bourbon Whiskey. As one of the pioneers of flavored bourbon, it blazed uncharted paths to become known and loved for its balance of soft, dark cherry aromas backed by traditional bourbon oakiness. But through it all, it never lost its wild, inventive roots.

Rich and fruity with notes of black cherry, vanilla, caramel, and oak, Red Stag bourbon delivers the smooth character of Jim Beam with a bold cherry twist. It is not a straight bourbon, it is a cherry flavored whiskey that balances sweetness, oakiness, and natural dark fruit flavor.

What Makes Our Cherry Bourbon Different

Jim Beam Red Stag brings a darker, richer kind of flavor to the Jim Beam flavored whiskey family. While Jim Beam Apple and Peach lean crisp, fresh, and fruit-forward, and Honey and Vanilla Bourbon bring smoother, softer sweetness, dark cherry bourbon goes deeper with the bold taste of black cherry.

Our cherry flavored bourbon keeps the smooth character of Jim Beam while adding a rich, fruit-forward edge that feels fuller and more distinctive. Its notes of black cherry, vanilla, caramel, and oak give it a sweeter profile than Jim Beam Original, but with a darker cherry depth that sets it apart from the rest of the flavor family.

Craft the perfect cocktail

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Classic

Red Stag & Cola

Appreciate the bold flavors of Jim Beam Red Stag & Cola. Black cherry liqueur infused with smooth bourbon pairs perfectly with crisp cola for a refreshing and indulgent drink, ideal for any occasion.

Easy
1-3 min
Sweet

Twists on the Classics

Red Stag Margarita

Re-discover a classic, indulge the bold flavors of the Jim Beam Red Stag Margarita, featuring Red Stag with tangy lime juice and a hint of sweetness, creating a unique twist on a classic cocktail with a robust cherry flavor.

Easy
1-3 min
Sweet

Twists on the Classics

Red Stag Half & Half

Come discover the bold flavors of Jim Beam Red Stag Half & Half, marrying the smoothness of Red Stag with tangy lemonade, creating a refreshing and sweet-tart taste perfect for any occasion.

Easy
1-3 min
Sweet

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Frequently Asked Questions about Jim Beam Red Stag

What is cherry whiskey?

Cherry whiskey refers to whiskey that has been flavored with cherry, either through infusion with cherry liqueur or natural cherry flavoring. Red Stag is a popular example, combining bourbon with black cherry for a smooth, fruity taste.

Is Red Stag whiskey a bourbon or liqueur?

Jim Beam Red Stag is a black cherry flavored bourbon made with Kentucky Straight Bourbon Whiskey and infused with black cherry liqueur. It has bourbon character, but it is not a straight bourbon, it is a sweeter, fruit-forward cherry whiskey with bold black cherry flavor.

What is the alcohol content of Jim Beam Cherry?

Our cherry bourbon is bottled at 32.5% ABV (65 proof).

Is Red Stag bourbon good for cocktails?

Yes, black cherry bourbon works especially well in cocktails thanks to its sweet black cherry flavor. Mix it with cola, lemonade, iced tea, soda water, or ginger ale, or try Jim Beam bourbon whiskey cocktails with a twist like the Red Stag & Cola, Red Stag Margarita and Red Stag Half & Half, or refreshing bourbon cocktails like the Red Stag & Soda Highball, or Cherry Brass Buck.

How is cherry bourbon different from classic Jim Beam?

Dark cherry bourbon is sweeter, fruitier, and more black cherry-forward than classic Jim Beam Bourbon. Jim Beam Original is built around traditional bourbon notes of sweet caramel, vanilla, woody grain, and oak, while Red Stag whiskey adds a bold black cherry twist to that familiar Beam character for a richer, fruit-forward flavor.