THE FAMILY DYNASTY
LIVES ON

Seven generations more than 200 years, countless challenges and one goal: to make the best bourbon in the world. This is the story of Jim Beam® Explore how one family has been creating and living one of the world's greatest legacies.

Fred Noe

1957- Present

Our current master distiller, known as the "Global Ambassador", explained Jim Beam® to new markets and upholds the family traditions as master distiller, storyteller and innovative kentucky bourbon man.

Fred Booker Noe ii

1929- 2004

Jim Beam's daughter Margaret married into the Noe family, and a new name was brought into the Beam family tree. Her son, Booker Noe II, who was larger than life, became known as "The innovator", revitalizing the declining bourbon category with his legendary Small Batch Bourbon Collection®.

T. jeremiah beam

1899-1977

Known as "The Businessman", T.Jermiah Beam introduced Jim Beam® Bourbon to the globe, setting the stage for it to become the world's best selling bourbon under his watch.

Colonel james b.beam

1864-1947

At the age of 69 after prohibition ended, the man known as "The Colonel and The Legend" brought the brand back to life by rebuilding the distillery in Clermont in 120 days. He unveiled Jim Beam® shortly thereafter. It's been the world's No.1 bourbon ever since.

david m. beam

1833-1913

Known as "The Visionary", David M. Beam transformed Old Tub® into a national brand by moving the distillery closer to rail and telegraph lines, opening it up to a wider audience.

david beam

1802-1854

Known as "The Pioneer", purveyor of the famous Old Tub®, David enlarged the distillery, positioning it for future growth.

jacob beam

1760-1834

The success story of Jim Beam® began when our founder, Jacob Beam, son of a German immigrant, started selling the corn-whiskey recipe created by his father. He sold his first barrel of Old Jake Beam in 1795, a milestone for today's #1 bourbon.

THE FAMILY DYNASTY LIVES ON