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Jim Beam x Cadillac Formula 1® Team: Two American Originals, One World Stage
A Legacy in Motion
As the Cadillac Formula 1® Team enters the world of Formula 1®, we join them as a proud Official Partner. Two American originals driving forward together – on a mission to welcome more fans into Formula 1®.
This collaboration echoes the story of our founder Jim Beam, who every evening, would safeguard a mason jar of his proprietary yeast by placing it in the front seat of his Cadillac, preserving the unique strain that defines our world-renowned bourbon.
Today, Fred Noe, our seventh generation Master Distiller, continues this tradition by driving a Cadillac, honoring the vehicle that protected our family legacy and uniting the worlds of bourbon and motorsport in a celebration of heritage and craftsmanship.
This exciting global partnership will come alive both on and off the track! Get ready for immersive fan experiences, engaging communications, fun retail and trade activities, and, most importantly, a commitment to bringing fans together.
