BY ALL MEANS, CALL
IT A COMEBACK.
When Prohibition was finally repealed in 1933, Jim Beam didn’t celebrate. Instead, at the ripe age of 70, he put the pedal to the metal. With the help of friends and family, Jim Beam rebuilt his entire distillery by hand in Clermont, KY in just 120 days. And still, he didn’t celebrate, wanting his first drink in over 13 years to be of his own bourbon. In 1935, Jim’s first batch of post-Prohibition bourbon was ready, and since he no longer owned the rights to the Old Tub name, he sold his first new bottle as Colonel James B. Beam Bourbon. Finally, the man now known as “The Colonel and The Legend” could celebrate.