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Beam Suntory Inc. and its subsidiaries, parent and affiliated companies ("Beam Suntory"; "we"; "us"; "our") respect your privacy and are always committed to protecting your personal information and privacy in everything we do.
This Privacy Notice sets out how we use your information while operating our business and sets out your legal rights in relation to the information we hold about you. We may use personal data provided to us either by you or third parties for any of the purposes described in this Privacy Notice or as otherwise stated at the point of collection. Please read this Privacy Notice, together with any other privacy notice that we may provide to you.
This website is not intended for individuals under the legal drinking age and we perform age checks upon visiting the website (without storing your date of birth). We do not knowingly collect or solicit personal information from anyone under the legal drinking age. If we later learn that an individual under the legal drinking age has provided us with personal information, we will delete that information as quickly as possible. Please do not share or forward this website or its contents to anyone underage. If you believe that a child under the legal drinking age may have provided us personal information, please contact us at firstname.lastname@example.org
This Privacy Notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.
Personal data, or sometimes referred to as “personal information,” is any information relating to an identified or identifiable living person and includes all information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. When “you” or “your” are used in this Privacy Notice, we are referring to the relevant individual who is the subject of the personal data.
We may collect, process, store and transfer a number of different categories of personal data about you:
In addition, other specific types of information may be collected in connection with contests, sweepstakes, promotional offers or other marketing efforts. This could include your dietary preferences.
We will mainly collect personal data about you through interactions with you and your use of our website and all other websites within the Beam Suntory family and digital platforms, including any information you may provide when you purchase any product or service from us (e.g. distillery tours, merchandise), sign up to our newsletters or take part in any event, competition or promotion organized by us. In addition, this Privacy Notice applies to our use of any information about you which we may collect from you via face-to-face communication, post, phone, email, social media or any other means of communication (including any form of electronic communication). We could also collect your data in person at public surveys, events organized by us and distillery tours. In most cases, you are not under a statutory or contractual obligation to provide the personal data.
We also collect technical data derived from your browsing which includes IP address, login data, browsers and other technology on the devices used to access this website. If you want more information about this please check our Cookies Policy.
We may also collect information about you from other entities in our corporate group, our business partners and various other third-party service providers, including but not limited to professional advisers, analytics providers, advertising networks, search information providers, fraud prevention and credit reference agencies and providers of technical, payment and delivery services.
Your personal data may be used for the following purposes:
To provide you with products and services
This may include:
Our legal grounds for processing your data for these purposes is that this is necessary for the performance of a contract as we need to fulfill our contractual obligations or service level in a manner reasonably expected by you to deliver our products and services when requested by you.
To market and promote our products and services
We may send you direct marketing materials, newsletters, promotions, surveys, invitations to competitions, and provide you with suggestions about products and services that may be of interest to you. You will receive marketing materials from us if you have requested this (e.g. signing up for newsletter); previously purchased products or services from us; or if you have opted to receive marketing materials when registering for a competition, promotion, event or account.
You may choose to take part in competitions or promotions run by us, where your data will be used according to the conditions of the competition or promotion. We could capture photos and videos at events organized by us, and use them to promote our events and products in relation to said event.
You may choose to post user generated content on social media sites (e.g. Facebook, Instagram, Twitter) in relation to our promotions, competitions or products. We may seek your permission for us to share or repost it on our social media accounts for the purpose of promoting our products and services. We will seek to confirm you are over the legal drinking age and have given us your consent to ensure we have the appropriate usage rights and to comply with data privacy principles.
Our legal grounds for processing your data for these purposes are based on our legitimate interest to promote our business, products and services and, in certain cases, your consent to our processing (e.g. for direct marketing activities). You have the right to object to or withdraw your consent at any time to the use of your personal information for marketing purposes by (i) following the opt-out links in any marketing communication, email or newsletter we send you; or (ii) by contacting us by email at email@example.com.
To deliver interest-based online advertising
Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our website, which are relevant based on your shopping habits or online activities. Using cookies and technical data, our third party partners and us may display relevant website content and ads to you across multiple websites, devices or other platforms. We may measure and understand their effectiveness using data analytics.
To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described below in Website Tracking Technologies.
To improve and develop our business and products
We may aggregate data to conduct benchmarking and data analysis including, for example, measuring the usage of our websites and effectiveness of marketing campaigns. We will analyze non-personally identifiable data to understand how people use the features and functions of our websites to improve the user experience, products and services, and customer relationships.
Our legal grounds for processing your data for these purposes is based on our legitimate interest to manage and develop our business and services.
In response to your requests, we will collect data relating to any question, complaints, feedback or other communication submitted by you.
Our legal grounds for processing your data for these purposes is based on our legitimate interest to provide you with the customer service you would expect and to resolve any issues that may be raised. We are also under legal obligation to respond to any complaints or data privacy requests for consumers located in relevant countries under local regulations.
To administer and manage our website, including to confirm and authenticate your identity and prevent unauthorized access to restricted areas of the site, and for troubleshooting and technical support. To ensure that content from our website, social media and other digital channels are presented in the most effective manner for you and your device.
Our legal grounds for processing your data for these purposes is to ensure we can successfully and securely fulfill our contractual obligation with you. It is also in our legitimate interest to ensure our websites operate smoothly and securely.
To comply with law or regulation
In addition, we may need to use certain information with law enforcement agency (e.g. for fraud investigation), or to keep a transaction record for financial reporting requirements to meet legal obligations.
We collect personal information about users over time and across different websites and devices when you use our website, app or service. We also have third parties that collect personal information this way on our behalf. For example, when you visit a website that uses advertising services such as AdSense, or analytics tools such as Google Analytics, or embeds video content from YouTube, your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. To do this, we use several common tracking tools which may include browser cookies, web beacons and similar technologies. Please note we might use other tools not explicitly named below that serves the same functions and purpose as the named technologies. You can find the exact list of cookies used on this website in our Cookies Policy.
We may use Google Marketing Platform suite of tools including Analytics 360, Display & Video 360, Campaign Manager 360, Tag Manager 360 for ad serving, targeting, verification, and reporting. We may utilize Google Marketing Platform to better understand how users engage with our website and services by collecting information such as how often users visit the sites, what pages they visit and what other sites they viewed prior to visiting. We will not and will not assist or permit any third party to, pass information to Google that Google could use or recognize as personally identifiable information. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on their servers.
We use Google Analytics Advertising Features including:
The Facebook pixel is a code that is placed on some of our websites. It collects data that helps us track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to consumers who have performed certain activities on our website, such as visiting a web page or buying a product. It works by placing and triggering cookies to track users as they interact with our website and our Facebook ads.
We work with third party data onboarding partners who hold anonymous profiles of consumers that is gathered across devices (including browsers, mobile device, email subscriptions, and offline purchases) into one pool. All of the personal identifying information such as a name, email address, phone number, or street address have been anonymized. We hold data gathered by us or third party from varies sources (e.g. past orders, distillery tour visit, competitions or events) in our consumer database. We may create anonymized or pseudonymized identifiers such as hashed email address, hashed phone number, hashed username, device ID to our data onboarding partners who use identity resolution technology to connect different anonymous identifiers from multiple platforms and devices to deliver advertisements on our behalf and allow us to serve ads that are personalized to users’ interests and to understand how users respond to our ads.
Information collected from third parties
Using the unique IDs provided to them, the third parties would also be able to add any cookies they hold and collected into our database. We can build a target consumer group profile using the additional information such as gender, age, location (country, city, neighborhood), language, things that person likes to read about online, interests, purchasing preferences, cookie IDs, device identifiers and IP addresses etc. We may use the consumer group profile to deliver interest-based online advertising and tailor our marketing campaigns.
Here are some of the ways you can control the information that is shared by your device when you visit or interact with our sites:
We place various social media buttons on our website in the form of a link. Following are some of the social media buttons used (but not limited to):
Please be aware that by visiting a website which integrates social media plugins, certain data (your current IP address, visited sites, the date and time the website etc.) is forwarded to these social media services even if you are not registered with these services.
If you are already logged into the social media service when you click on the social media button, the social media service may also use this data to identify your user name and possibly even your real name. We have no control over the extent, nature and purpose of such data processing by the social media service. Please note that the social media service is perfectly capable of using this data to create pseudonymized and even individualized user profiles.
We retain the personal data processed by us for as long as is considered necessary for the purpose for which it was collected, including as required by applicable law or regulation and to satisfy any legal, accounting, or reporting requirements. When the data is no longer necessary for the purpose for which it was collected, we securely delete it or, in some cases, anonymize it.
We may share your personal information with subsidiaries of Beam Suntory Inc. headquartered at 222 W Merchandise Mart Plaza, 16th Floor, Chicago, IL, 60654, USA and members of our corporate group whose parent company is Suntory Holdings Limited with its principal place of business at 2-1-40 Dojimahama, Kita-ku, Osaka, Japan where we have a legal basis for doing so. You can visit our corporate site to find out more.
We may need to share your information with selected third parties that provide services to us or act on our behalf in connection with the operation of our business. We require all third party service providers to respect the privacy and security of your personal information and to treat it in accordance with the law. We do not permit our third party service providers to use your personal information for their own purposes and only permit them to process your information for specified purposes and in accordance with our instructions.
In particular, your information may be disclosed to the following categories of recipients:
Although we are not able to provide you with a list of all our services providers in this Privacy Notice, if you would like further information, you may contact us at firstname.lastname@example.org
The law in some countries or states may provide you with additional rights regarding our use of personal information. To learn more about any additional rights that may be applicable to you as a resident of one of these countries or states, please see the privacy addendum for your country or state that is attached to this Privacy Notice.
Your GDPR Rights
You may have the additional rights described in the European Addendum when we collect, process, or store information in the European Union / United Kingdom.
Your California Privacy Rights
As of January 1, 2020, you may have the additional rights described in the California Addendum if you are a California resident.
Please get in touch if you have any questions about how we use your information, or if you wish to contact us about your legal rights or if you have any complaints or feedback about our use of your information. Please contact us at any time by sending an email to us at email@example.com.
Beam Suntory’s European Union / United Kingdom
This European Union / United Kingdom Privacy Addendum (the “EU/UK Addendum”) supplements the information contained in Beam Suntory’s Privacy Notice (the “Privacy Notice”) and applies to you solely in the following circumstances (“consumers” or “you”):
We adopt the EU/UK Addendum to comply with (1) General Data Protection Regulation (EU) 2016/679 (“GDPR”), and (2) the Data Protection Act 2018, and, unless defined in this EU/UK Addendum or the Privacy Notice, any terms defined in GDPR have the same meaning when used in this EU/UK Addendum.
Beam Suntory Inc. is the data controller in respect of the personal data which we hold about you. As data controller, we are responsible for determining the purposes for which we use the information we hold about you.
Which countries will your personal data be sent to?
As Beam Suntory is an international enterprise, there may be instances where it may be necessary for us to transfer your information outside the European Union, e.g. to our headquarters and various subsidiaries, or if we use third party service providers from another country. In these circumstances, we will put in place suitable safeguards, for example an intra-group data transfer agreement or standard contractual clauses approved by the European Commission, to ensure that your information is processed securely and in accordance with this Privacy Notice and applicable regulations. If you require further information about the safeguards we put in place, you can request such information by contacting us by email at firstname.lastname@example.org.
Pursuant to the General Data Protection Regulation or equivalent local legislation, you may have the following rights:
However, please note that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Data subjects in the European Union or the United Kingdom may exercise any of these rights, free of charge, by writing to our DPO at email@example.com or using the “Make a request” option. We will aim to respond to you within a month but this may be extended if the request is complex or we have received a number of requests from the same individual. If we have doubts about the identity of requester, we may ask for more information to confirm your identity before responding to the request.
If you have any questions or comments about this EU/UK Addendum, the ways in which Beam Suntory collects and uses your information described in this EU/UK Addendum or in the Privacy Notice, your choices and rights regarding such use, or wish to exercise your rights under GDPR, please do not hesitate to contact us at firstname.lastname@example.org. The address of our Data Protection Officer is Calle Mahonia, 2, 28043, Madrid, Spain.
Effective Date: January 1, 2020
Last Reviewed on: January 1, 2020
This California Privacy Addendum (the “California Addendum”) supplements the information contained in Beam Suntory’s Privacy Notice (the “Privacy Notice”) and applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this California Addendum to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and, unless defined in this California Addendum or the Privacy Notice, any terms defined in the CCPA have the same meaning when used in this California Addendum. Note that this California Addendum does not apply to our employees or prospective employees. Please contact your local human resources department if you are an employee and would like additional information about how we process your personal information.
Beam Suntory collects, and may have collected the following categories of personal information from its consumers within the last twelve (12) months through its websites and through other means as described above in our Privacy Notice:
Personal information does not include publicly available information from government records, or deidentified or aggregated consumer information. We obtain the categories of personal information listed above from the categories of sources listed in our Privacy Notice.
We may use, sell, or disclose the personal information we collect for the business or commercial purposes described in our Privacy Notice under “How Do We Use Your Personal Data?” Beam Suntory will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
Beam Suntory may disclose your personal information to a third party for a business or commercial purpose. When we disclose personal information for a business or commercial purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract. The CCPA prohibits third parties who purchase the personal information we hold from reselling it unless you have received explicit notice and an opportunity to opt-out of further sales.
We share your personal information with the categories of third parties described in our Privacy Notice under “With Whom Do We Share Your Data?”
In the preceding twelve (12) months, Beam Suntory has disclosed the following categories of personal information for the purposes described in our Privacy Notice:
We disclose your personal information for a business purpose to the categories of third parties described in our Privacy Notice under “With Whom Do We Share Your Data?”
The CCPA provides consumers (California Residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
You have the right to request that Beam Suntory disclose certain information to you about our collection and use of your personal information over the past 12 months.
You have the right to request that Beam Suntory delete any of your personal information that we collected from you and retained, subject to certain exceptions under applicable law. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception under CCPA applies. We may not always be able to comply with your request for specific legal reasons which will be notified to you, if applicable, at the time of your request.
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
Making a verifiable consumer request does not require you to create an account with us. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account.
We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
For instructions on exercising sale opt-out rights, see Personal Information Sales Opt-Out and Opt-In Rights.
We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 45 additional days), we will inform you of the reason and extension period in writing.
If you have an account with us, we may deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
The California State Attorney General may issue guidance on if the use of advertising and analytics cookies on our websites may be considered a “sale” of personal information as the term “sale” is broadly defined in the CCPA. Until such guidance has been issued, we will consider it a “sale” in order to be as transparent as possible with users of our websites and will comply with the restrictions of the “sale” of this information to the extent technologically feasible. In the preceding twelve (12) months, Beam Suntory has “sold” the following categories of personal information:
We may sell your personal information to the following categories of third parties:
You have the right to direct us to not sell your personal information at any time (the “right to opt-out”).
To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by visiting our Websites and clicking on the “Do not sell my personal information” link in the footer. Please note you must do this on each of the respective websites you wish to opt-out from.
Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales. However, we may not recognize you to comply with your opt-out request if you use a different device to interact with us or if you clear the cookies on your mobile device. You may change your mind and opt back into the sale of your personal information at any time by visiting our website and clicking on the “Do not sell my personal information” link in the footer. Please note you must do this on each of the respective websites you wish to opt-in to.
You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.
If you have any questions or comments about this California Addendum, the ways in which Beam Suntory collects and uses your information described in this California Addendum or in the Privacy Notice, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at email@example.com.