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At Jim Beam, we’ve been around for seven generations. Not in a boardroom, but in the distillery. Not looking at numbers, but shaking hands and talking to folks—listening to them, doing right by them—every day, every generation. It’s what’s made us who we are and taught us everything we know, including the two things that matter most to our family:
HOW TO TREAT A PERSON.
AND HOW TO MAKE GREAT WHISKEY.
These values aren’t complicated. They’re not new. They don’t take a fancy education. But they matter. They come from people, family, friends, community and the way each of us is brought up to behave. They’re the reason we welcome everyone to our distillery like they’re part of the family. And the reason we age Jim Beam twice as long as the law requires—simply because it’s the right thing to do. And we think the world could always use a little more right.