Jim Beam® Videos
Featured Videos
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A History of Bold Choices
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ESPN The Next Round - Exclusive Clip: Episode 26
2:20
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Profiles in Bold: The Fray
11:09
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The Drop
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Beam Bash Charity Concert
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Message To The Troops
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Kid Rock on Red Stag
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Blackberry Smoke
2:31
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The Process
1:10
Live Music Series
Profiles in Bold: The Fray
In this exclusive interview, members of The Fray talk about career-defining moments, performing live and much more.
Profiles in Bold: Grace Potter And The Nocturnals
In this exclusive interview, members of Grace Potter And The Nocturnals talk about career-defining moments, performing live and much more.
Profiles in Bold: Kid Rock
In this exclusive interview, Kid Rock talks about career-defining moments, performing live and much more.
Profiles in Bold: O.A.R.
In this exclusive interview, members of O.A.R. talk about career-defining moments, performing live and much more.
Profiles in Bold: Richard Ashcroft
In this exclusive interview, Richard Ashcroft talks about career-defining moments, performing live and much more.
Profiles in Bold: Cold War Kids
In this exclusive interview, members of Cold War Kids talk about career-defining moments, performing live and much more.
Profiles in Bold: The Hold Steady
In this exclusive interview, members of The Hold Steady talk about career-defining moments, performing live and much more.
Profiles in Bold: Manchester Orchestra
In this exclusive interview, members of Manchester Orchestra talk about career-defining moments, performing live and much more.
Profiles in Bold: Bob Schneider
In this exclusive interview, Bob Schneider talks about career-defining moments, performing live and much more.
Profiles in Bold: Derek Trucks and Susan Tedeschi
In this exclusive interview, Derek Trucks and Susan Tedeschi talk about career-defining moments, performing live and much more.
Bold Choice Advertising
Check out the most recent Jim Beam® commercials and see your favorite brands in a whole new way.
A History of Bold Choices
Fred Noe, a seventh generation Beam family distiller, highlights some of the bold choices Jim Beam has made throughout its rich history.
SPECIAL: A Story of Bold Choices Behind the Scenes
An inside look at the making of our commercial, with revealing insights from our star Willem Dafoe.
A Story of Bold Choices Full-length Version
Willem Dafoe stars in our new commercial demonstrating that bold choices take you where you’re supposed to be.
A Story of Bold Choices Edited Version
A briefer—but no less impactful—version of our new commercial starring Willem Dafoe on a journey of bold choices.
A Story of Bold Choices Teaser Cut
A quick collage of clips from the new commercial starring Willem Dafoe on a journey of bold choices.
The Chase
The Red Stag paints the town red on a race through the city.
The Drop
Watch as the Red Stag kick-starts the black cherry infusion.
The Rising
Black cherry lights the night sky in this arresting digital teaser.
Kid Rock
Like Jim Beam®, Kid Rock is a true American original. He perfectly embodies Beam's bold, give-it-your-all spirit, and has become an important collaborator on many of Jim Beam's programs. We're not alone in our admiration for him: Kid Rock has sold over 25 million albums around the world and was named one of GQ's Men of the Year in 2010. His most recent album, "Born Free," shot to #1 on the Billboard Rock Album chart.
Beyond his music, Kid Rock is one of the country's most visible and vocal supporters of our military personnel serving overseas, and has partnered with Jim Beam® on several activities in support of Operation Homefront.
Message To The Troops
Kid Rock sends a message of support to all the service members across the globe, sharing the thoughts that so many of us have about the sacrifice and dedication our troops display every day.
Kid Rock on Red Stag
Kid Rock talks about what makes the Stag stand apart. What’s the one word he would use to describe the taste of Red Stag by Jim Beam®? Watch to find out.
Operation Homefront
Supporting the military is a personal commitment for Kid Rock, and he describes how proud and honored he is to partner with Jim Beam® in doing what he can for Operation Homefront.
ESPN The Next Round
Jim Beam® and ESPN are partners in an exclusive, entertaining web series ESPN The Next Round — Served Up By Jim Beam®. Hosted by ESPN personality and award-winning journalist Scoop Jackson, Jim Beam® and ESPN will provide Bourbon fans and sports fans with access to the most exciting table in town.
Exclusive Clip: Episode 26
The NBA Finals upon us, and Scoop wants to know who Memphis Grizzlies standout Rudy Gay and 'Happy Endings' star Adam Pally think wants a ring more - Lebron James or Dirk Nowitzki.
Episode 26 Featuring Rudy Gay and Adam Pally
The NBA Finals are set, and Scoop wants to know what Memphis Grizzlies standout Rudy Gay and 'Happy Endings' star Adam Pally think of Mark Cuban's chances against The Big Three.
Exclusive Clip: Episode 25 Featuring Bill Simmons and Adam Carolla
How are Bill Simmons and Adam Carolla dealing with being a transplant in the LA sports scene? In this exclusive clip, Scoop gets the men to gripe about LA’s sports culture and teams and how they manage to keep up their hometown spirit in the City of Angels. See their responses and then join the...
Episode 25 Featuring Bill Simmons and Adam Carolla
It’s a treat to have two influential writers on this week’s show. Scoop dives into the bold career choices that Bill Simmons (The Sports Guy) and Adam Carolla have made. They talk about the different athletes they have called out over the past years and the awkward run-ins they have mentally...
Episode 24 Featuring Rich Sommer and Adam McKay
In honor of guest Rich Sommer, who appears on the ultra-cool show Mad Men, Scoop asks Rich and writer/director Adam McKay to call out the coolest athlete. The guys debate what gives an athlete that swagger—performance or personality? Check out their picks, and then join the conversation at...
Exclusive Clip: Episode 24 Featuring Rich Sommer and Adam McKay
It was the TV event of the year…for some people. In this exclusive clip that aired just before the royal wedding, Scoop gets Adam McKay and Rich Sommer to weigh in on who, exactly, would watch the wedding—and would American men be among those glued to the spectacle. See their responses, and...
Exclusive Clip: Episode 23 Featuring Terrell Owens and Patrick Warburton
Is Sports Illustrated still relevant—and does the iconic Swimsuit Issue add or detract from that status? Scoop gets Terrell Owens and Patrick Warburton to uncover the naked truth about the magazine’s influence, with and without the bathing beauties. Check out their opinions, then join the...
Episode 23 Featuring Terrell Owens and Patrick Warburton
Scoop talks baseball with actor Patrick Warburton and Cincinnati Bengal Terrell Owens, speculating on the Giants’ chances for another big win. The guys tackle the issue of why, in baseball more than other sports, it’s tough for a team to repeat a championship season. Check out their comments,...
Exclusive Clip: Episode 22 featuring Michael Rapaport and Shannon Brown
Scoop asks LA Laker Shannon Brown and actor/director Michael Rapaport about the season the Knicks are having. Has Carmelo Anthony lived up to the hype? Check out the guys’ surprising answers on what the Knicks really need, then join the conversation at www.facebook.com/jimbeam.
Episode 22 featuring Michael Rapaport and Shannon Brown
Do we sometimes hope for too much from our favorite teams? Scoop discusses the phenomenon of expectation on a team’s performance. He asks LA Laker Shannon Brown and actor/director Michael Rapaport if it’s the fans or the teams themselves who raise hopes beyond what the players can deliver....
Episode 21 Featuring Jason Sudeikis and Kevin Hart
Scoop Jackson presses his guests to pick the best player in the NBA. Comics Jason Sudeikis (Hall Pass) and Kevin Hart (Little Fockers) debate the talents of stars like LeBron James, Kevin Durant and Carmelo Anthony—whose drama over leaving Denver brings some laughs to the table. Join the...
Episode 20 Featuring A collection of “Best Moments”
Scoop Jackson has a rare talent of getting sports and entertainment stars to speak their minds. Here’s a collection of some of the most entertaining comments from a year’s worth of episodes of The Next Round - Served Up by Jim Beam. Check out what stars like Ozzie Guillen, Adam Carolla, Ron...
Episode 19 Featuring Omar Epps and Joe Manganiello
Scoop Jackson discussed legacies with the two actors, asking of Brett Favre should have returned for another NFL season this year. Omar Epps (House) and Joe Manganiello (True Blood) add their thoughts on what was Favre’s best season ever, and talk about what makes it tough for any pro athlete to...
Exclusive Clip: Episode 19 Featuring Omar Epps and Joe Manganiello
Jim Beam Exclusive: What is it about Troy Polamalu that makes him such a game-changer? Actors Omar Epps and Joe Manganiello discuss what makes the Pittsburgh Steeler so much fun to watch, then share their thoughts on which team is a lock for the Super Bowl. Check out their predictions, and then...
Episode 18 Featuring Larry Izzo & Kevin Faulk
Scoop Jackson gets the former Patriot teammates to talk about what it means to head into a huge game like yesterday's Patriots/Jets rumble in Boston. Do the players get as excited—and nervous—about momentous matchups as the fans do? Check out Larry and Kevin's surprising answers, and...
Exclusive Clip: Episode 18 Featuring Larry Izzo & Kevin Faulk
Jim Beam Exclusive: Does a coach's personality set the tone for an entire franchise? Find out what former Patriot teammates Kevin Faulk and Larry Izzo—who has played under both Rex Ryan and Bill Belichik—have to say about who determines the character of a team, then get in on the...
Exclusive Clip: Episode 17 Featuring Lamar Odom & Andy Garcia
Jim Beam Exclusive: This week Scoop asks LA Lakers Forward Lamar Odom and Academy Award-Nominated Actor Andy Garcia - "Does Michael Vick have an honest chance to win MVP?" You decide, and then join the discussion at http://Facebook.com/JimBeam.
Episode 17 Featuring Lamar Odom & Andy Garcia
Scoop Jackson hosts some of his boldest guests yet on The Next Round - Lamar Odom and Academy Award nominated actor Andy Garcia, or as Scoop calls them the LA Laker Forward Extraordinaire and the Super Fan. Hear them discuss a possible 3-peat, and other topics, then join the conversation at...
Episode 16 Featuring Gretchen Bleiler & Paul Scheer
Scoop Jackson gets into the mental aspect of sports with Gretchen and Paul, who share their thoughts on where talent ends and fortitude kicks in. They even debate who has it harder: A snowboarder staring down a halfpipe or a comedian facing an unruly audience. Check out their picks, then join the...
Exclusive Clip: Episode 16 Featuring Gretchen Bleiler & Paul Scheer
Jim Beam Exclusive: Are male groupies or female groupies more aggressive? Click here to watch Pro snowboarder Gretchen Bleiler and comedian Paul Scheer share some eye-opening anecdotes about over-zealous fans, then get in on the conversation at http://Facebook.com/JimBeam.
Episode 15 featuring Carl Banks and Tony Dorsett
Scoop Jackson asks the guys about the Rangers' phenomenal season and their chances at the ultimate baseball game in Chicago. Are they the team of destiny? Check out Carl and Tony's opinions, then join the conversation at http://Facebook.com/JimBeam.
Exclusive Clip: Episode 15 Featuring Carl Banks and Tony Dorset
Jim Beam Exclusive: Does having LeBron James on the team automatically put Miami in the lead this basketball season? Watch as Scoop takes football legends Carl and Tony from the turf to the court, then add your thoughts at http://Facebook.com/JimBeam.
Episode 14 Featuring Paul Scheer & Anthony Anderson
Scoop Jackson asks the guys which sports star they'd love to play in a movie. Check out Paul's and Anthony's hilarious responses, then join the conversation at http://Facebook.com/JimBeam.
Exclusive Clip: Episode 14 Featuring: Paul Scheer & Anthony Anderson
Jim Beam Exclusive: Is this the most unpredictable football season ever? Click to hear which upsets were most surprising to Scoop and the guys, then add your thoughts at http://Facebook.com/JimBeam.
Episode 13 Featuring Ron Artest
Scoop Jackson travels to LA to catch up with New York transplant Ron Artest. Ron talks about his new attitude and what the move west did to his famous ego (though he's still up for some impromptu clothes-shedding). Watch the clip to find out the difference between playing with Kobe Bryant instead...
Exclusive Clip: Episode 13 Featuring Ron Artest
Jim Beam Exclusive: Scoop puts the rumors to rest and asks Ron what really happened on the court when he broke Michael Jordan's ribs. Professional sports can be rough—maybe TOO rough. Let us know what you think by joining the discussion at http://Facebook.com/JimBeam.
Episode 12 Featuring Bobby Hebert and Bobby McCray
Scoop Jackson holds court in Preservation Hall in New Orleans with Saints legends Bobby Hebert and Bobby McCray. The guys open up about what football means to the beleaguered city and how it feels to be part of a Super Bowl-winning team. Watch the clip to find out which Bobby ended up in a dress...
Exclusive Clip: Episode 12 Featuring Bobby Hebert & Bobby McCray
Jim Beam Exclusive: The New Orleans locale sparks Scoop's question to Bobby McCray and Bobby Hebert: Neptune's Monsoon at Port of Call or Hurricane at Pat O'Briens? Tell us YOUR favorite watering hole, and then join the discussion at http://Facebook.com/JimBeam.
Episode 11 Featuring Paul Rodriguez Jr. & Rob Riggle
Scoop Jackson questions fan obsession with fantasy football, sparking a passionate response from the guys. Check out Paul's and Rob's vigorous defense of the game, then get in the discussion at http://Facebook.com/JimBeam!
Exclusive Clip: Episode 11 Featuring Paul Rodriguez Jr. & Rob Riggle
Jim Beam Exclusive: Recent drama in some sports star households sparks the question: Should pro athletes get married at all? Click to hear what the men at the table had to say, and check out Rob's specific advice for Paul. Then join the conversation at http://Facebook.com/JimBeam.
Episode 10 Featuring Leon Rogers & Ozzie Guillen
Scoop Jackson poses the question: Who can argue that Chicago is not the greatest sports town? And hey, is Ozzie gonna lead his team to a World Series win this year? Check out Leon's and Ozzie's responses here, then join the discussion at http://Facebook.com/JimBeam!
Exclusive Clip: Episode 10 Featuring Leon Rogers & Ozzie Guillen
Jim Beam Exclusive: Will Ozzie Guillen's next contract be with the E! Network? If his kids had their way, they'd have a kicking reality TV show. His response? Click and see! Then share your thoughts at http://Facebook.com/JimBeam.
Episode 9 Featuring Vincent Pastore & Osi Umenyiora
Scoop Jackson leads a lively debate between Vincent Pastore and Osi Umenyiora about which sports team runs New York City. With so many great teams like the Yankees, Mets, Giants, Jets, and Knicks to choose from, which team would you pick? Join the discussion at http://Facebook.com/JimBeam!
Exclusive Clip: Episode 9 Featuring Osi Umenyiora & Vincent Pastore
Jim Beam Exclusive: Scoop Jackson sits down with Osi Umenyiora and Vincent Pastore to discuss the effects of higher ticket prices on the New York Yankees. Do you think that because more and more families can't afford Yankees tickets that people are paying less attention to the team? Share your...
Episode 8 Featuring Adam Carolla and Jordan Farmar
Watch as Scoop Jackson sits down with Jordan Farmar and Adam Carolla as they reveal who they would really like to be. If you could be any comedian or basketball player who would you pick? Join the discussion at http://Facebook.com/JimBeam!
Episode 7 Featuring Ice Cube & Kevin Love
Scoop finds out what Ice Cube and Kevin Love really think about the Artest factor and the importance of sports in L.A. Is L.A. a real sports town? Join the debate on Facebook at http://Facebook.com/JimBeam and share it with us!
Exclusive Clip: Episode 7 Featuring Ice Cube & Kevin Love
Jim Beam Exclusive: Watch as Ice Cube and Kevin Love share their opinions on the importance of arenas such as the Staples Center. What's your favorite arena and why? Share your thoughts at http://Facebook.com/JimBeam.
Episode 6 Featuring Danny Granger & J. A. Adande
Watch as Danny Granger and J.A. Adande talk to Scoop on their view of Phil Jackson's future with the Lakers. Do you think Phil Jackson will stay with the Lakers? Visit us on Facebook and share it with us!
Episode 5 Featuring Common & Ken Jeong
Watch as Common & Ken Jeong talk to Scoop about some of their most memorable sports experiences. Have a moment of your own that sticks out? Visit us on Facebook and share it with us!
Exclusive Clip: Episode 5 Featuring: Common & Ken Jeong
Jim Beam Exclusive: Watch as Common & Ken Jeong talk about the possiblity of LeBron James coming to play Basketball for Chicago. Do you think would be a good move for Chicago and for LeBron James? Visit us on Facebook and join the discussion at http://Facebook.com/JimBeam.
Episode 4 Featuring Tony Gonzalez & Ephraim Salaam
Scoop Jackson sits with Tony Gonzalez and Ephraim Salaam to discuss the evolution of the NBA and Lamar Odom's choice words to his teammates. What's your opinion on Odom's words to his teammates? Join the conversersation on Facebook at http://Facebook.com/Jimbeam.
Episode 3 Featuring Craig Robinson & Derek Fisher
Scoop Jackson tackles the real issues with Craig Robinson and Derek Fisher in this third episode of The Next Round. Would Derek like to act? Would Craig like to play? Check out this clip then let us know if you'd rather be an actor or a professional athlete on our Facebook page.
Episode 2 Featuring David Ortiz
Watch as David Ortiz shares his love of food with Scoop Jackson. His key to cooking success? You'll have to watch to find out! What food would you love to cook most with David Ortiz? Join the conversation on Facebook at http://www.Facebook.com/JimBeam.
Episode 1 Featuring Rob Corddry & Nick Turturro
Watch as Scoop Jackson discusses baseball players who perfect the art of the trade with guests Rob Corddry, die hard Boston Red Sox fan and actor, and Yankee fanatic and actor Nick Turturro. What do you think? Would Derek Jeter ever play for the Red Sox? Join the conversation on Facebook!
Emerging Artists
We're always on the lookout for bold new musical talent. Here are some of the most exciting and talented rising stars in rock right now. You may not have heard their names yet, but we know you'll love their music as much as we do.
Blackberry Smoke
You could call Blackberry Smoke's music southern rock and you wouldn't be wrong—and if you called it country that wouldn't be wrong either. But trying to categorize Blackberry Smoke and the bold sounds that have attracted legions of fans and critical acclaim would be selling the band short....
Introducing Andy Velo
Jim Beam Brands is proud to be collaborating with country's newest rising star, Andy Velo. Born in Suwanee, Georgia, Andy was a typical boy, riding his bike to the creek; exploring the surrounding woods; and enjoying the countryside. His country and strong spiritual roots eventually found outlet...
Operation Homefront
Jim Beam® is proud to stand for true character, integrity and doing the right thing. And that's why we're so proud to support Operation Homefront. Established in 2002, Operation Homefront is a "gritty, roll-up-your-sleeves type of charity" that offers help for our troops and their families, including help with counseling, financial aid, even college scholarships.
Beam Bash Charity Concert
At the beginning of the 2009 NASCAR season, Montgomery Gentry headlined Jim Beam's second annual "Beam Bash" on Friday, Feb. 13, at Bruce Rossmeyer's Destination Daytona. A portion of each ticket sold went the Operation Homefront® Florida Chapter.
About Bourbon
Making Bourbon is an art, with its own unique collection of tools and talents. The exacting process of making Jim Beam is a combination of time-tested techniques that haven’t changed for centuries supplemented with a few modern practices that help make the product consistently excellent. Want to get a sneak peek inside the operation? Check out these behind-the-scenes clips that give you a distiller’s eye view of what goes into making the perfect Bourbon.
The Process Of Making Our Bourbon
Creating the world's #1 Bourbon requires all-natural ingredients, skilled craftsmen and a whole lot of patience.
Charred Barrels
The loaded barrels are rolled to rest in one of our airy hilltop rackhouses. As the seasons change, Kentucky's climate expands and contracts the barrel wood, allowing bourbon to seep into the barrel. And the caramelized sugars from the gator-charred oak flavor and color the bourbon. A fair portion...
