Jim Beam —Music
We love music as much as you do—good times are even better with the right soundtrack. Jim Beam® has partnered with some of the boldest artists of our times, both well-known and on-the-rise, through live shows, one-on-one interviews and exclusive downloads. These innovative artists perfectly encapsulate the spirit of our brands, and we're so proud to help spread their talent to new audiences. Discover what makes them bold.
Jim Beam® Live Music Series
With each passing year, we’re taking our Live Music Series to new heights. In 2012, we partnered with Rolling Stone magazine to bring you music’s hottest artists and exclusive content. In 2013, we’re putting the spotlight on you: the fans. So get ready for another unforgettable year in music.
Kid Rock
A true all-American original, Kid Rock blazes his own trails, both musically and personally. He sells millions of albums and puts on some of the most dynamic live performances we've seen—and still finds time to volunteer for causes that are important to him. The takeaway? He's a living, breathing, hard-rocking example of Jim Beam's bold, uncompromising spirit.
Montgomery Gentry
There's no doubt about it. The parallels between the hard-working, tried-and-true Jim Beam® heritage and the spirit of country music are undeniable. And Jim Beam® has been a fan of GRAMMY®-nominated Montgomery Gentry since they kick-started their own career by winning Jim Beam's national Talent Contest in 1994.
Operation Homefront
Jim Beam® is proud to stand for true character, integrity and doing the right thing. And that's why we're so proud to support Operation Homefront. Established in 2002, Operation Homefront is a "gritty, roll-up-your-sleeves type of charity" that offers help for our troops and their families, including help with counseling, financial aid, even college scholarships.
