Long Live the Fan
At Jim Beam, we kicked off our summer music series with a set of playlists and concerts dedicated to you: The Fan. Long Live the Fan was for those fans that knew the words to every song, traveled near and far to see their favorite act, and are just as passionate about the music's message as the artists. So how did we bring the music to the fans? Jim Beam partnered with Rolling Stone and Spotify to offer you five unique playlists featuring the hottest acts in music. Additionally, you can learn more about our featured artists Kid Rock and Montgomery Gentry, who offered inside access, tour information, and exclusive summer concert experiences. So cheers to you, music fans. Thanks for making this the best summer ever.