1800s
1864
1933
1946
1960 - 1965
2005
1800's
The early 1800s<-Back
Jacob Beam handed over the business to his son David, "a chip off the old block." The industrial revolution allowed David to increase distilling capacity and sell the family bourbons beyond Washington County. After David's death in 1852, David M. Beam, Jacob's grandson, moved the business to Nelson County and renamed it "D.M. Beam & Company."
1864
Jim Beam is born. Literally.<-Back
In 1864, in a nation divided by Civil War, David M. and Margaret Beam gave birth to James Beauregard Beam. Not James. Not JB. Jim Beam. And in 1888, young Jim Beam took over, guiding the family business through Reconstruction, WWI and the biggest challenge of all for the spirits industry: the Prohibition era. While it lasted only 14 years (1920-1933), it felt like an eternity.
1933
That which doesn't kill us makes us stronger<-Back
Prohibition was the ONLY time that Jim Beam wasn't distilling bourbon. Instead, he tried his hand, unsuccessfully, at mining and farming. When the Volstead Act was repealed in 1933 (HOORAY!!), 69-year old Jim Beam, along with his son T. Jeremiah Beam, rebuilt the distillery in 120 days.
1946
Jim Beam® goes global<-Back
In 1946, T. Jeremiah Beam took over the James B. Beam Distilling Company. Having guided the distillery through WWII, he shipped cases of Jim Beam® to American servicemen stationed overseas. As a result, European pubs and restaurants began stocking Jim Beam® Bourbon in their establishments. And the prosperous post-war era forced the expansion of the distillery.
1960-1965
The tradition continues<-Back
Booker Noe earned the title of Master Distiller in 1960, not because he was Jim Beam's grandson, but because of his tireless dedication to the Beam family's bourbon. In 1965, Booker oversaw the filling of the one-millionth barrel of Jim Beam®. And despite being outsold by vodka and gin, Booker remained steadfast in his craft, increasing production and posting record sales for Jim Beam®, while also developing his own small batch bourbon, what is now "Booker's®."
2005-present
The seventh generation... and beyond<-Back
Frederick Booker Noe III, Booker's son, is the seventh generation to continue the family legacy. Fred grew up in Bardstown, in the same home Jim Beam lived in. Fred now lives next door to that home, which his mother, Annis, still calls home. Once again, as all the Beams did, Fred learned the ropes by working every part of the bourbon making process. From the third shift of the bottling line right down to protecting the secret family jug yeast recipe, even occasionally bringing it home on weekends. Just in case.
- 1800s
- 1864
- 1933
- 1946
- 1960 - 1965
- Present
217 years was a long time ago.
Think colonists with powdered wigs and wooden teeth who had to drink alcohol in the
hopes that it would combat the effects of unsanitized water and poor living conditions and fortify their
diets.
During this time, immigrants from Germany named Boehm came to America. They later
changed the spelling to Beam, and fortunately for us, seven generations of Beams wouldand
still doensure that their name would remain synonymous with the world's finest and best-selling bourbon.
- 1750 - 1850
- 1850 - 1900
- 1900 - 1950
- 1950 - 2000
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| THE GENERATION |
THE STORY |
THE TIMES |
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1770s
Corn farmers of the Kentucky region of Virginia distill their excess crop
into a sweeter whiskey. Bourbon is born.

1788
Jacob Beam relocates to central Kentucky.
1789
Father Elijah Craig is believed to have been the first one to use a charred
barrel to ship his bourbon. The benefit to the whiskey was that by the time
it reached customers downriver, it had mellowed and taken on a slightly
caramel-colored hue from the caramelized sugars in the charred barrel
wood.

1795
Jacob sells his first barrel of whiskey. A legend is born.
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1791-1794
Whiskey Rebels in western Pennsylvania fight federal taxation of distilled
spirits. Many relocate to Kentucky.
1792
Kentucky becomes a state.

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1820
Jacob hands the family business over to his whip-smart son, 18-year-old
David.
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| THE GENERATION |
THE STORY |
THE TIMES |
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1850
David M. Beam, like his father before him, takes the reins of the family
business.
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1850
Louisville, KY, and Nashville, TN, are connected by railroad.
1860/70
There's some mystery surrounding the introduction of the Manhattan. Possibly
developed by a bartender in Greenwich Village. Made popular by a successful
party at the Manhattan Club. Have your own successful party. Serve
Manhattans.
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1880
Beam bourbon-bottled as Old Tub-becomes
a national bourbon brand thanks to the telegraph, railroad expansion and Beam
family perseverance.
1894
Jim Beam takes over the family distillery from his father, David M.

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1880
U.S. population exceeds 50 million.
1895
Of the growing temperance movement, Mark Twain writes, "Temperate temperance
is best. Intemperate temperance injures the cause of temperance, while
temperate temperance helps it in its fight against intemperate intemperance.
Fanatics will never learn that, though it be written in letters of gold
across the sky." And, "In fact, the more things are forbidden, the more
popular they become."
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| THE GENERATION |
THE STORY |
THE TIMES |
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1920
Jim Beam sells the family distillery.
1933-34
Jim Beam rebuilds the distillery in 120 days and is back in business.
Jim Beam was so protective of his bourbon's yeast strain,
he'd take a jug home with him on weekends.
It's a tradition that continues three generations later
with his great-grandson, Fred Noe.

1946
T. Jeremiah "Jere" Beam, Jim Beam's son, officially takes over the family
business. And he also takes Beam global, shipping cases of bourbon to U.S.
servicemen stationed overseas.
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1920
Prohibition begins.

1933
Game on. Prohibition is repealed.
1938
The Mint Julep is introduced as the traditional drink of the Kentucky Derby.
A position it's held since.

1946
European pubs and restaurants began stocking Jim Beam®.
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| THE GENERATION |
THE STORY |
THE TIMES |
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1954
A second distillery begins production in Boston, KY
1960
F. Booker Noe II, Jim Beam's grandson, becomes Master Distiller at the Boston
plant, setting the stage for the sixth Beam family member to head the
business.

1965
The 1 millionth barrel of Jim Beam® is filled.
1988
Booker Noe introduces Booker's®the first
small-batch bourbon. It's made the way bourbon used to be made: handcrafted,
uncut and unfiltered.
1992
Baker's®, Basil Hayden's® and Knob Creek®
join Booker's-creating The Small Batch
Collection®. These bourbons are handcrafted in small batches.
There's a flavor for every taste. And Knob Creek® is the world's top-selling
super-premium bourbon. Sharing a podium with the world's finest bourbon, Jim
Beam®.
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1964
Bourbon is recognized as America's Native Spirit by the U.S. Congress.
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2005
Frederick Booker Noe III, Jim Beam's great-grandson, fills the 10 millionth
barrel of Jim Beam® at the Clermont distillery. Also, the Beverage Testing
Institute rates Jim Beam Black® highest among leading North
American whiskeys for its overall nose, depth of flavor and finish.
2007
Fred Noe III, Jacob Beam's great-great-great-great grandson, is added to the
Jim Beam® label. His association with Jim Beam® makes him the seventh
generation Beam family member to distill Jim Beam® Bourbon.
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2003
Wine Enthusiast Magazine rates Jim Beam Black® "Superb
(90-95)/Highly Recommended" in the American Whiskey category of the Top 60
Spirits.
2007
Congress declares September 2007 "National Bourbon
Heritage Month" in celebration of America's
Native Spirit.
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