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See what's going on at Jim Beam®.

Though our bourbon is enjoyed all over the world, we certainly love it when you enjoy it with us in Kentucky. Here’s what’s happening at the home of the world's #1-selling bourbon, where you’re always more than welcome.


Choose from one of the exciting distillery experiences, concerts or other events at our Kentucky home. Whether you know a lot about bourbon or nothing at all, we truly have something everyone and would be honored for you to join us as we carry on the family legacy.

Celebrate Jim Beam Day with Jim Beam® Master Distiller Fred Noe.

Come celebrate Jim’s 151st birthday and “Jim Beam Day” with Jim’s great-grandson and seventh generation Master Distiller Fred Noe. Listen to Beam family stories and hear how he Makes HistoryTM both large and small with the World’s No. 1 selling bourbon and the craft Harvest collection at the Jim Beam American Stillhouse in Clermont, KY. Then hang around to find your favorite bottle of bourbon in our two-story gift shop for a bottle signing with the legendary Jim Beam® Master Distiller.

  • 12:00pm-1:00pm            Storytelling and Q&A with Fred Noe
  • 1:00pm-2:00pm             Bottle Signing and Photo Op

Free scoop of Bourbon Ball Ice Cream for the first 500 guests!

Receive our Friends to Family discount for Holiday shopping Join a distillery tour and tasting. Subject to availability.
Sampling restricted to 21 years of age and older.

Home for the Holidays Dinner.


Join us for an exclusive cocktail & dinner soiree at the Jim Beam American Stillhouse with Jim Beam master distiller Fred Noe & his son Freddie as they share stories of holidays past while the fireplace crackles & spirits fill the air in more ways than one! Ticket price includes dinner, mixology creations, premium bourbon tasting, holiday swag bags & much more!

Guests must be 21 years of age or older to participate.



In the Fall of 2015 at Fourth Street Live in downtown Louisville.

We welcome all bourbon fans aged 21 and over to a new Jim Beam® visitor attraction: The Jim Beam Urban Stillhouse visitor center delivers the Jim Beam® distillery experience right in the heart of Louisville. It includes a small working distillery, a bottling line, a tasting experience and merchandise for sale.

404 South 4th Street, Louisville, KY 40202

Hours of Operation

  • Monday-Thursday         Noon to 9 p.m.
  • Friday-Saturday             Noon to 10 p.m.
  • Sunday                             Noon to 6 p.m.
A look inside the Jim Beam's Urban Stillhouse.

James B. Beam in front of the Jim Beam American Stillhouse.

Master Distiller Fred Noe and his son unveiling a statue of Kentucky and distilling legend James B. Beam.

Thursday, September 18th, 2014.

Jim Beam® Bourbon unveiled a statue of Kentucky and distilling legend James B. Beam (1864-1947) in a ceremony commemorating the 150th birthday of the iconic bourbon’s namesake, Colonel James Beauregard Beam. Beam, the fourth-generation family distiller, is credited with establishing Jim Beam® as a national brand after Prohibition, renovating and rebuilding his distillery in a mere 120 days after Prohibition was repealed in 1933, razing most of the old buildings and constructing new ones by hand. To this day, Jim Beam’s namesake bourbon is still produced on the same site, which is now called the Jim Beam American Stillhouse.

Master Distiller Fred Noe dressing the crowd.

“This statue would make my great-granddad proud,” said Fred Noe, Jim Beam’s great-grandson and 7th-generation master distiller.“ Using the Beam family ‘mash bill’ and centuries of family knowledge passed on to him from his father, David M., he built the family business into the leading bourbon producer in the world. Today, we celebrated his birthday, the legacy he left and toast that which is yet to come.” Community leaders joined in the milestone celebration and helped Jim Beam Make History® by declaring September 18, 2014 “Jim Beam Day.” The proclamation recognizes Jim Beam’s contributions to the commonwealth through his perseverance, ingenuity and dedication to his family and friends. Ten bourbon enthusiasts named “Jim Beam” from across the country joined the celebration as special guests.

Jim Beam Bourbon’s seventh generation Master Distiller Fred Noe and his son, Freddie Noe, unveil a life-size bronze statue of legendary bourbon distiller James B. Beam at the Jim Beam American Stillhouse in Clermont, Ky.

Beam’s statue was created by Benjamin Bartlett of Lexington. His bronze work features Beam wearing his signature 1920s suit coat, necktie and suspenders. Beam has a joyous look on his face as he beckons with pride toward the Jim Beam American Stillhouse all while raising a glass of bourbon. Bartlett was previously commissioned to create the now-famous bronze statue of Beam’s grandson and 6th-generation Beam family distiller Booker Noe which sits atop Beam Hill in Clermont, Kentucky.

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