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Bourbon-Blue Cheese Dip
Love chips and dip as much as we do? Then you’ll love this Bourbon-Blue Cheese dip made with Jim Beam® Bourbon and apples. And it couldn’t be easier: Just stir, mash, serve to your guests and you’re good to go!
More »Jim Beam® BBQ Drumsticks
There are plenty of ways to incorporate Jim Beam® into your cooking, and here’s one of our favorites. We guarantee these BBQ Drumsticks will make your mouth water just thinking about them—so start early because it takes about 8 hours. Let the chicken marinate in all the delicious ingredients. Grill, add honey and you have the makings of a unique meal.
More »Stuffed Mushrooms with Bourbon
Ever tried stuffed mushrooms with Bourbon? Well you should. This recipe is easy and quick, and it’ll impress your friends. Perfect for that last minute get together.
More »Whiskey Sour
The Whiskey Sour isn't all that fancy. In fact, one prominent cocktail historian has dubbed it "the fried-egg sandwich of American mixology." But this unpretentious drink has a rather regal history - it belongs to one of the first families of cocktails, appearing along with the julep, the sling and the cobbler way back in the 1860s. Plus, it's just easy to make. Simply add 1/2 teaspoon sugar and 1 1/2 parts Jim Beam® to one part lemon juice and shake. For added effect, garnish with lemon or...
More »Old Fashioned
The Old Fashioned has been around for a long, long time. In fact, according to lore, it even predates the Martini and the Manhattan. Said to have been invented for a retired Kentucky Civil War general, the Old Fashioned may actually have been the first drink dubbed a "cocktail." So why not honor this drink's rich history and usher in your own era today? Start by muddling 1/2-teaspoon sugar and 2 dashes bitters in water. Fill the glass with ice, then pour 1 1/2 parts Jim Beam®. Top it off...
More »Jim Beam Black® & Water
It's been said that water is the elixir of life. Well, what does that make Jim Beam Black® and water? We're not sure, but we know it must be pretty damn good. And easy to make, too. Simply pour 1 part Jim Beam Black® Bourbon over ice in a rocks glass. Then mix to taste with water (which actually brings out bourbon's rich flavor). And quench your thirst with a truly magic refresher.
More »Bourbon Recipes
These are the words of seventh generation Beam family distiller Fred Noe. It's his answer to people who ask him how to drink bourbon.
To some, mixing a drink is an art form. To others, it's a science. A select few even call it a career.
Whether you're holding court at a networking mixer or holding down your seat at the local dive, nothing demonstrates your dedication to making bold moves quite like Jim Beam®, the world's top-selling bourbon. To that end, here's some inspiration for your next creation.
And we mean inspiration. These aren't directions so much as suggestions. The only direction we'll give you is Fred's: Enjoy your Jim Beam® any damn way you please.

Mixology Basics
Bourbon is back in vogue. And modern "mixologists" have added additional flavor and flair to the burgeoning bourbon scene. Some of these concoctions may sound less like a drink and more like a dare. But once they're mingling and mating in the glass together, the superior mixability of bourbon makes magic happen.
So once you work Jim Beam® into the mix, you can't really go wrong, right? Well, you could ... if you have no idea what the hell you're doing.
If you're one of those neophytes, don't despair. We've got a quick primer prepared for you.
- Sixth Sense
- Taking Stock
There are six basic cocktail making techniquesshaking, stirring, building, blending, layering and muddling. Here's a closer look at each.
Shaking
Shaking first rose to prominence in the 1930s. Today, the shaker is the undeniable symbol of cocktail society.
There are two types of shakers. The traditional shaker is usually made from stainless steel and has three parts, including a built-in strainer. The modern shaker has two partsa Boston mixing glass and a top. Since there's no built-in strainer here, you'll need to use a separate one.
Shaken drinks are usually made by filling the shaker up a third or half with ice and pouring in the ingredients. Next, seal the shaker and shake rhythmically until the shaker is cold enough. Finally, strain the shaker's contents into the proper glass. Just remember to never shake carbonated ingredients.
Stirring
Stirred drinks are made in a stirring glassa shaker, a Boston glass or even a mug will do. A special spoon called a barspoon (basically a teaspoon with a long handle) is usually used to stir the ingredients together.
Fill the mixing glass almost full with ice and pour in the ingredients. Stir well with the barspoonat least six complete rotations. Finally, strain into a cocktail or Old Fashioned glass.
Building
Buildingalso known as pouringis the simplest cocktail making method. Just pour all the ingredients in the glass (mostly on ice) and leave a small "window" on top to prevent the ever-embarrassing spillage.
Building is primarily used to make cocktails that include carbonated ingredients.
Blending
This is the least common cocktail mixing technique, but some drinks simply can't be made without an electric blender. Drinks containing fresh fruit or ice pulp should always be made this way.
When blending, mix the ingredients in the blender with smashed ice. Blend for about 10 to 30 seconds before pouring the blended cocktail directly into the proper glass.
Layering
In recent years, layering has become more and more popular. To layer a drink, pour the ingredients in a shot glass, from the heaviest to the lightest. To prevent them from mixing together, carefully pour over a barspoon (or teaspoon). Because they differ in density, the layers will stay separate.
To properly layer a cocktail, you'll need to know what your ingredients weigh in relation to one another. One good rule of thumb is that the lower the proof of the alcohol, the heavier it is (grenadine, for example, is among the heaviest ingredients). Remember to always start with the heaviest ingredient first.
Muddling
Muddling may sound bad, but it's not. In fact, for drinks like an Old Fashioned, it's downright blissful.
To muddle means to combine ingredients, usually in the bottom of a mixing glass, by pressing them with a muddler. The muddling is usually done before adding the majority of the liquid ingredients.
A muddler is a small wooden pestle shaped like a baseball bat. The large and rounded end is used to mash the ingredients. The flat and skinny end can be used to mix.
Like many philosophies and pitching staffs, the majority of cocktails are just different variations of a few recurring combinations. So if you make sure you have the essentials on hand, you'll never have to worry about losing face. Or friends.
In other wordsit pays to keep your bar well stocked.
Of course, the primary ingredient in any well-stocked bar is a bottle (or six) of Jim Beam®. Remember, not everybody has your refined level of taste, so these are also good to have:
- Vodka
- Gin
- Scotch
- White Rum
- Tequila
Oh, and then there's the mixing ingredients. Keep these on hand:
- Triple Sec
- Dry vermouth
- Sweet vermouth
- Bitters
- Lime juice
Mixers are also invaluable:
-
Tonic water
-
Club soda
-
Soft drinks
-
Orange, cranberry, tomato and grapefruit juices all come in handy.
Garnishes and fresh ingredients are also mainstays:
- Cocktail olives
- Cherries
- Bar salt
- Lemons
- Limes
- Mint leaves
Last but not least, don't forget your bar tools:
- Shaker
- Barspoon
- Blender
- Muddler
- Shot glasses
And of course, don't ever keep your friends too far away. Especially the ladyfriends. Whether you're sipping Jim Beam® straight, enjoying a classic bourbon cocktail, or trying something new, it's always better with good company.
Cheers!


















