THE BEAMFIRE CHALLENGE HAS COME
TO A CLOSE AND YOU CANNOT WIN PRIZES
BUT YOU CAN STILL LOSE THE OLD YOU.

Jim Beam Black® is aged for eight years to acquire that signature smooth, full-bodied flavor. Eight years is good for bourbon…and good for you, too. Look back over the last eight years of your life and consider: what the heck were you thinking?

We all have things from our past that we'd like to get rid of or even burn, and now's your chance. The Beamfire is a virtual bonfire and once you connect through Facebook , and start throwing things in. That trucker hat you thought was the pinnacle of cool. That soul-sucking job you thought you'd never rise above. That relationship that brought you nothing but headaches and heartaches.

The Beamfire makes it easy to shed your past. You can burn images, thoughts or even memories. Share with friends and invite them to add to the fire.

So sign up at beamfire.com to celebrate the difference eight years can make.

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