Introducing Jim Beam’s great grandson and 7th generation Master Distiller at Jim Beam®.
Discover the best place to have bourbon: In Jim Beam’s backyard, Fred’s Garage.
What makes bourbon bourbon?
Learn how to drink bourbon the
Jim Beam® Original. The real deal. This classic bourbon has stayed true to the original recipe for more than 200 years and is the world’s #1 bourbon for just that reason. Join Fred as he performs a tasting with our most popular bourbon.
- FRED NOE“Story’s still the same; we haven’t changed it any over time.”
A golden amber bourbon with a spicy vanilla aroma.
Medium-bodied and mellow, with hints of caramel and vanilla.
Clean, smooth, and flavorful.
The best place in the world to have a bourbon is behind Jim Beam’s house, in Fred’s Garage. Fred is most at home when in his Garage, and it is the perfect setting for a Jim Beam® Original tasting.
Get to know the family behind the world’s #1 bourbon: Jim Beam. Fred Noe, Jim Beam’s great grandson and the 7th generation master distiller, shows us around his home, the distillery, and his garage, which is behind Jim Beam’s house, in order to teach us a thing or two.
You must be of legal drinking age to enter this site.
Please drink responsibly.