Introducing Jim Beam’s great grandson and 7th generation Master Distiller at Jim Beam®.
Discover the best place to have bourbon: In Jim Beam’s backyard, Fred’s Garage.
What makes bourbon bourbon?
Learn how to drink bourbon the
The newest whiskey in the Beam family is Jacob’s Ghost® White Whiskey. Named after Jacob Beam, Jim Beam’s great grandfather, who started it all, Jacob’s Ghost® is aged for one year for a smooth taste and mixability. See Fred give a tasting of our new Jacob’s Ghost® White Whiskey.
- FRED NOE“This is not just another white dog put in a bottle.”
A white whiskey, with a slight whiskey hue.
Light-bodied with subtle character and a hint of smoky vanilla.
Light with a touch of smooth sweetness.
The best place in the world to have a bourbon is behind Jim Beam’s house, in Fred’s Garage. Fred is most at home when in his Garage, and it is the perfect setting for a Jim Beam® Jacob’s Ghost® tasting.
Get to know the family behind the world’s #1 bourbon: Jim Beam. Fred Noe, Jim Beam’s great grandson and the 7th generation master distiller, shows us around his home, the distillery, and his garage, which is behind Jim Beam’s house, in order to teach us a thing or two.
You must be of legal drinking age to enter this site.
Please drink responsibly.