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DRINK LIKE FRED

There’s no wrong way to drink bourbon, but there is Fred Noe’s way, and it involves a little something called the “Kentucky Chew.” Learn how to “chew” on your bourbon with this technique passed down to Fred from his dad.

It’s not a very difficult task at all. It’s really one of the perks of my job.
- FRED NOE
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WELCOME TO JIM BEAM® Behind the Bourbon

Get to know the family behind the world’s #1 bourbon: Jim Beam. Fred Noe, Jim Beam’s great grandson and the 7th generation master distiller, shows us around his home, the distillery, and his garage, which is behind Jim Beam’s house, in order to teach us a thing or two.

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