Introducing Jim Beam’s great grandson and 7th generation Master Distiller at Jim Beam®.
Discover the best place to have bourbon: In Jim Beam’s backyard, Fred’s Garage.
What makes bourbon bourbon?
Learn how to drink bourbon the
There’s no wrong way to drink bourbon, but there is Fred Noe’s way, and it involves a little something called the “Kentucky Chew.” Learn how to “chew” on your bourbon with this technique passed down to Fred from his dad.
- FRED NOE“It’s not a very difficult task at all. It’s really one of the perks of my job.”
Get to know the family behind the world’s #1 bourbon: Jim Beam. Fred Noe, Jim Beam’s great grandson and the 7th generation master distiller, shows us around his home, the distillery, and his garage, which is behind Jim Beam’s house, in order to teach us a thing or two.
You must be of legal drinking age to enter this site.
Please drink responsibly.