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FROM DEEP
WITHIN
THE BARREL

As bourbon ages, some of it evaporates. We call that the “Angel’s Share.” And the opposite of that is the bourbon that gets trapped in the barrel wood, which we’ve found a way to unlock. We call this the “Devil’s Cut” and it makes for one intense bourbon. Watch Fred describe its unique taste.

As we age the bourbon, we lose 4% a year to the angels: to evaporation
- FRED NOE
  • THE ESSENCE

    A distinct bourbon with rich flavor unlocked from inside the barrel wood.

  • THE TASTE

    Full-bodied with intense oak and vanilla notes.

  • THE FINISH

    Long, smooth, with a hint of sweetness.

FRED’S GARAGE

The best place in the world to have a bourbon is behind Jim Beam’s house, in Fred’s Garage. Fred is most at home when in his Garage, and it is the perfect setting for a Jim Beam® Devil's Cut® tasting.

  • Devils Cut 1
  • Devils Cut 2
  • Devils Cut 3
  • Devils Cut 4
  • Devils Cut 5
  • Devils Cut 6
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WELCOME TO JIM BEAM® Behind the Bourbon

Get to know the family behind the world’s #1 bourbon: Jim Beam. Fred Noe, Jim Beam’s great grandson and the 7th generation master distiller, shows us around his home, the distillery, and his garage, which is behind Jim Beam’s house, in order to teach us a thing or two.

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