Introducing Jim Beam’s great grandson and 7th generation Master Distiller at Jim Beam®.
Discover the best place to have bourbon: In Jim Beam’s backyard, Fred’s Garage.
What makes bourbon bourbon?
Learn how to drink bourbon the
As bourbon ages, some of it evaporates. We call that the “Angel’s Share.” And the opposite of that is the bourbon that gets trapped in the barrel wood, which we’ve found a way to unlock. We call this the “Devil’s Cut” and it makes for one intense bourbon. Watch Fred describe its unique taste.
- FRED NOE“As we age the bourbon, we lose 4% a year to the angels: to evaporation”
A distinct bourbon with rich flavor unlocked from inside the barrel wood.
Full-bodied with intense oak and vanilla notes.
Long, smooth, with a hint of sweetness.
The best place in the world to have a bourbon is behind Jim Beam’s house, in Fred’s Garage. Fred is most at home when in his Garage, and it is the perfect setting for a Jim Beam® Devil's Cut® tasting.
Get to know the family behind the world’s #1 bourbon: Jim Beam. Fred Noe, Jim Beam’s great grandson and the 7th generation master distiller, shows us around his home, the distillery, and his garage, which is behind Jim Beam’s house, in order to teach us a thing or two.
You must be of legal drinking age to enter this site.
Please drink responsibly.