Introducing Jim Beam’s great grandson and 7th generation Master Distiller at Jim Beam®.
Discover the best place to have bourbon: In Jim Beam’s backyard, Fred’s Garage.
What makes bourbon bourbon?
Learn how to drink bourbon the
Not all whiskey is bourbon. In fact, bourbon has to stick to very specific rules and regulations to earn the title. So what makes a whiskey a bourbon? Fred Noe, the 7th Generation Master Distiller at Jim Beam, explains the process, as well as what makes Jim Beam a cut above the rest.
- FRED NOE“We age the Jim Beam® White Label for four years, twice as long as we have to. That gives it more color and that gives it better flavor.”
Get to know the family behind the world’s #1 bourbon: Jim Beam. Fred Noe, Jim Beam’s great grandson and the 7th generation master distiller, shows us around his home, the distillery, and his garage, which is behind Jim Beam’s house, in order to teach us a thing or two.
You must be of legal drinking age to enter this site.
Please drink responsibly.