All Videos >

IT’S ALL
ABOUT
BOURBON

Not all whiskey is bourbon. In fact, bourbon has to stick to very specific rules and regulations to earn the title. So what makes a whiskey a bourbon? Fred Noe, the 7th Generation Master Distiller at Jim Beam, explains the process, as well as what makes Jim Beam a cut above the rest.

We age the Jim Beam® White Label for four years, twice as long as we have to. That gives it more color and that gives it better flavor.
- FRED NOE
  • Bourbon 101 1
  • Bourbon 101 2
  • Bourbon 101 3
  • Bourbon 101 4
  • Bourbon 101 5
--:-- --:-- -- -- -- Mute Unmute <- Set Volume --
Loading...

WELCOME TO JIM BEAM® Behind the Bourbon

Get to know the family behind the world’s #1 bourbon: Jim Beam. Fred Noe, Jim Beam’s great grandson and the 7th generation master distiller, shows us around his home, the distillery, and his garage, which is behind Jim Beam’s house, in order to teach us a thing or two.

Country

You must be of legal drinking age to enter this site.
Please drink responsibly.

Month
Day
Year

REMEMBER ME.
(Do not click if this is a shared computer.)
drink smart logo