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Behind
the Bourbon

Get to know the family behind the world’s best-selling bourbon: Jim Beam®. Fred Noe, Jim Beam’s great grandson and the 7th-generation Master Distiller, shows us around his home, the distillery, and his garage, which is behind Jim Beam’s house, in order to teach us a thing or two about bourbon.

Brand Heritage

The Beam family has been making bourbon for more than 200 years in Kentucky. Get to know the first family of bourbon up close, starting with its current Master Distiller, Fred Noe.

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Meet Fred Noe At Home with Fred

What is bourbon?

How is bourbon different from other whiskies? Fred sits down in his garage, behind Jim Beam’s house, to tell us what makes bourbon so special and how to properly taste it.

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Bourbon 101 How to Taste Bourbon

Tasting videos

Jim Beam® has a full family of bourbons, each with its unique tasting notes. Come sit down with Fred in his garage, in Jim Beam’s backyard, as he walks us through tastings of each whiskey in detail.

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Jim Beam® Original Devil’s Cut® Jacob’s Ghost®
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WELCOME TO JIM BEAM® Behind the Bourbon

Get to know the family behind the world’s #1 bourbon: Jim Beam. Fred Noe, Jim Beam’s great grandson and the 7th generation master distiller, shows us around his home, the distillery, and his garage, which is behind Jim Beam’s house, in order to teach us a thing or two.

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